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About Wild Wing

Hot wings, cold beer & great sports

Humble
Beginnings

From Small Town Ontario to World-Class Wing Franchise

On March 17th 1999, Wild Wing took flight with a humble grassroots beginning in Sunderland, Ontario. Since then Wild Wing has become one of the fastest growing family-friendly sports restaurant franchises. Our growth has been attributed to providing high quality food, strong customer service and a unique atmosphere. Wild Wing is famous for its mouth-watering Canadian raised chicken wings that are served with 101 incredible flavour options. Whether you come with family or friends, your visit at Wild Wing is sure to be memorable.

THE NEXT STEP
IN OUR STORY

On March 5, 2015, after 16 successful years of building the business, the Wild Wing network was purchased by Clark McKeown with the support of a financial sponsor. Their strategy was to keep the magic that made Wild Wing a success while offering more selection on the menu to meet changing trends. This led to the introduction of more burgers and a great selection of Flat Breads, Wraps, Poutines, Ribs and Salads. The team also installed new tools in the kitchen to accelerate cooking times and built a state of the art training and testing centre that also operates as a full time Wild Wing location. In addition, a new corporate head office was built upstairs to keep management close to an active Wild Wing restaurant. The network currently has 85 locations with a goal of growing the business to 130 locations over the next four years.

96 Locations

Across Canada

Wild Wing's
Recent History

2015

2016

2017

2018

2019

Franchise network acquired by Clark McKeown on March 5, 2015 with the backing of a financial sponsor

A new experienced management team was hired to ensure successful growth and support for the Wild Wing network

Review of kitchen process and network rollout of Merry Chef ovens across the network

Introduction of new restaurant audit system designed to increase consistency across the network

Complete menu review and the addition of flatbreads, burgers, poutines, salads and more

Becomes member of CFA (Canadian Franchise Association)

Complete review and launch of new company operation manual

Development of new company training manuals

Company sells approximately 22.5 million wings

Launch of new Wild Wing uniforms promoting Wings 101

Opening of Wild Wing Centre of Excellence, the network testing and training center in King City

Opening of new Corporate Head office in King City

Launch of new look Wild Wing corporate restaurant in King City

Upgrade of company POS software and hardware

Creation of full video library showing franchisees how to cook full menu offering

Launch of new beverage menu

Develop online training for beverage menu

Launch marketing promotions on 680, 1050 and Leaf’s Lunch

Opening of New Stores in Angus, Bolton, and the Centre in King City

Same-store-sales show positive increase

Company sells 24 million wings

Wild Wing celebrates 17th anniversary

Launch of new website that is mobile friendly and supports online ordering

Wild Wing partners with Just Eats to promote takeout menu

Launch of Social Media marketing program

Launch of new menu with calorie listings

Launch of new website portal to provide franchisees with access to marketing materials, menu videos, etc.

Opening of new stores in Richmond Hill and Napanee, Ontario, with more stores coming

Wild Wing Celebrates 18th anniversary

Signed partnership agreement with Canlan Ice Sports Corp. A leader in operating ice sports facilities with full service restaurants. Starting in 2018, we are converting their 12 on site restaurants to Wild Wing Restaurants