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About Wild Wing

Hot wings, cold beer & great sports

Humble
Beginnings


From Small Town Ontario to World-Class Wing Franchise

On March 17th 1999, Wild Wing took flight with a humble grassroots beginning in Sunderland, Ontario. Since then Wild Wing has become one of the fastest growing family-friendly sports restaurant franchises. Our growth has been attributed to providing high quality food, strong customer service and a unique atmosphere. Wild Wing is famous for its mouth-watering Canadian raised chicken wings that are served with 101 incredible flavour options. Whether you come with family or friends, your visit at Wild Wing is sure to be memorable.

THE NEXT STEP
IN OUR STORY


On March 5, 2015, after 16 successful years of building the business, the Wild Wing network was purchased by Clark McKeown with the support of a financial sponsor. Their strategy was to keep the magic that made Wild Wing a success while offering more selection on the menu to meet changing trends. This led to the introduction of more burgers and a great selection of Flat Breads, Wraps, Poutines, Ribs and Salads. The team also installed new tools in the kitchen to accelerate cooking times and built a state of the art training and testing centre that also operates as a full time Wild Wing location. In addition, a new corporate head office was built upstairs to keep management close to an active Wild Wing restaurant. The network currently has 85 locations with a goal of growing the business to 130 locations over the next four years.

98 Locations
Across Canada
Wild Wing's
Recent History
2020
2019
2018
2017
2016
2015
  • 2020 was a challenging year in the restaurant industry due to COVID-19. Fortunately for Wild Wing, we offer three menus for take out, delivery & dine in. Because of this, even when some restaurants were closed for dine-in, we were able to continue operating with success. During this period we also opened six new locations and we have another nine in the process of opening.
  • We continue to develop our strong partnerships with many delivery platforms that include SkipTheDishes, Uber Eats & Door Dash. Our delivery sales are approximately $2 million a month. Our delivery sales compared to 2019 have increased in 2020.
  • New Locations Opened: Toronto Queens Quay West, ON, Ajax, ON, Midland, ON, Toronto Bloor St.West, ON, Simcoe, ON, St. Catherine’s, ON, Fergus, ON, Sherwood Park, AB

  • Celebrates 20th anniversary

  • New locations opened (Sutton, Smiths Falls, Saskatoon Jemini, Saskatoon Agriplace, Winnipeg)

  • Signed partnership agreement with Canlan Ice Sports Corp. A leader in operating ice sports facilities with full service restaurants. Starting in 2018, we are converting their 12 on site restaurants to Wild Wing Restaurants

  • Reached 90 locations from Ontario to BC

  • Celebrated 19th anniversary

  • Network gross sales grew by approximately 12%

  • Same store sales increased by approximately 6.9%

  • Delivery gross sales surpasses $1 million for month of December 2018

  • New locations opened (Oshawa, Oakville, York, Scarborough, Burnaby, Langley, North Vancouver, London, Etobicoke)

  • Launch of new website that is mobile friendly and supports online ordering

  • Wild Wing partners with Just Eats to promote takeout menu

  • Launch of Social Media marketing program

  • Launch of new menu with calorie listings

  • Launch of new website portal to provide franchisees with access to marketing materials, menu videos, etc.

  • Opening of new stores in Richmond Hill and Napanee, Ontario, with more stores coming

  • Wild Wing Celebrates 18th anniversary
  • Opening of Wild Wing Centre of Excellence, the network testing and training center in King City

  • Opening of new Corporate Head office in King City

  • Launch of new look Wild Wing corporate restaurant in King City

  • Upgrade of company POS software and hardware

  • Creation of full video library showing franchisees how to cook full menu offering

  • Launch of new beverage menu

  • Develop online training for beverage menu

  • Launch marketing promotions on 680, 1050 and Leaf’s Lunch

  • Opening of New Stores in Angus, Bolton, and the Centre in King City

  • Same-store-sales show positive increase

  • Company sells 24 million wings

  • Wild Wing celebrates 17th anniversary
  • Franchise network acquired by Clark McKeown on March 5, 2015 with the backing of a financial sponsor

  • A new experienced management team was hired to ensure successful growth and support for the Wild Wing network

  • Review of kitchen process and network rollout of Merry Chef ovens across the network

  • Introduction of new restaurant audit system designed to increase consistency across the network

  • Complete menu review and the addition of flatbreads, burgers, poutines, salads and more

  • Becomes member of CFA (Canadian Franchise Association)

  • Complete review and launch of new company operation manual

  • Development of new company training manuals

  • Company sells approximately 22.5 million wings

  • Launch of new Wild Wing uniforms promoting Wings 101

We hope you'll join us for the next steps in the Wild Wing journey


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